Get professional results in half the time with our innovative twist-and-go design.

Your Shortcut to Glam
Follow these simple steps for a flawless finish
Twist Up
Expose a small amount of the jelly stick.
Swipe On
Glide the cooling formula across your eyelid.
Blend Quickly
Use your ring finger to soften the edges.
Let Set
Wait a few seconds for the film to lock.
Layer Up
Add more product for a deeper metallic intensity.
Go Shine
Enjoy your smudge-proof look for 24 hours.
See why thousands are switching to jelly-based color
Proven Vibrant Results
98%
Users reported zero creasing after a full day
95%
Agreed the cooling sensation felt refreshing
92%
Confirmed the shimmer stayed in place perfectly
Based on a 24-hour independent consumer study of 100 participants.
The Jelly Glow Gallery
"I've never felt an eyeshadow this cooling before. It's like a spa treatment for my eyes that leaves a gorgeous shimmer."
"I wore this to a hot yoga session and it didn't budge. My skin felt hydrated and the glitter didn't fall once."
"The 3D metallic finish is incredible. I get compliments every time I wear the MoonShell shade out at night."
The Jelly Difference
See how our unique cooling formula stacks up against traditional powders.
- Cooling Red Algae technology
- Locked-in 3D metallic shimmer
- Full 24-hour crease-free wear
- Hydrating gel-crystal complex
- Eco-friendly vegan ingredients
- Dry, heavy powder formulas
- Messy glitter fallout all day
- Creases after just four hours
- Drying effect on delicate skin
- Tested on animals and non-vegan
No primer is necessary! The stick is designed to grip the eyelid and lock in color all on its own.
Not at all. It starts as a cooling jelly for easy blending but quickly sets into a smooth, dry metallic film.
We offer ten stunning shades ranging from soft MoonShell to deep Amethyst and Chromite.
While it is long-wearing and water-resistant, it can be easily removed with your favorite oil-based makeup remover or micellar water.
Frequently Asked Questions
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